| Jan 26, 2023

Zooming in on Gen Z Buyers

Gen Z Buyers

Numerator’s 2023 Gen Z report highlights the intragenerational differences of adult Gen Z consumers (ages 18-26) to help businesses better understand the nuances in shopping, spending and saving among members of this up-and-coming generation. The report leverages a custom survey of over 1,600 Gen Z consumers to learn more about their opinions and outlooks, combined with verified shopping behaviors of over 5,000 Gen Z buyers to validate how and where they’re spending their money.

Download the report to learn more about:

  • How the categories purchased and stores shopped change as Gen Z ages
  • At what age Gen Z buyers begin making an effort to budget & save money
  • What your brand should consider when targeting Gen Z shoppers
Get Your Copy

2019 Content Download 1763

Share the knowledge!