Put a face on market share.
TruView lets you size up your brand’s biggest market share growth opportunities and confidently take action by understanding WHO and WHERE those opportunities are.
Single-sourced, omnichannel view
Don’t waste time (or dollars) on the wrong strategy because you didn’t see the full picture. TruView provides omnichannel market share measurement from a single source instead of the subset of brick and mortar retailers that POS tracks or a hodgepodge of data sources.
Consumer context
How can you activate a strategy if you don’t know who you’re trying to reach? Leverage our 1MM+ panelist-based measurement system to layer consumer context onto market share measurement. Dive into cuts of market share previously unavailable such as share of Hispanic Millennials in the southeast.
Integrated, first-party approach
Our first-party, panel-based product suite keeps consumers at the center of your strategy. Whether it be finding and sizing your biggest opportunities, analyzing longitudinal behavior, asking for direct consumer feedback or measuring the impact of your actions -- Numerator can help.
Get more
with TruView by Numerator.
More channels
An omnichannel view of market share so you never miss an opportunity
More consumer context
Layer demographics onto market share measurement
Faster market share
Identify disruptive trends within days to inform strategic planning
Get your full share.
Find where and who your biggest opportunities for share growth are.
TruView by the numbers.
households Measurement panel
of demographic cuts
transactions a year
Features that give you more.
More channels. More visibility. More insights.
Omnichannel market share with context
Understand your true share with a single-sourced view of all channels, including ecommerce, with the ability to slice by demographic and geographic attributes.
Get data faster and more frequently
Weekly refreshes provide visibility into market share at speeds never seen before for agile and impactful strategies.
Size your true opportunity
Uncover where and who your biggest opportunities for growth are.
Understand growth drivers and detractors
For the first time, decompose your brand/category’s growth/decline by demographic, product and store attributes.
Dive deeper into ecommerce
Understand ecommerce performance down to the item level by banner and fulfilment method.
Do CPGs know their consumers?
As the US population diversifies faster each year, brands and retailers require deeper understanding of the nuances, patterns, and preferences that differentiate these diverse consumer groups. The Numerator Path to Understanding report puts this data at your fingertips.
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