Panel-enhanced analysis to enable
fast, decisive action.

Connect to more consumers and learn more
about their behaviors, attitudes and opinions.

Learn what consumers buy and why from a single survey partner.

From custom projects to Instant Surveys, and both quantitative and qualitative research, we have more consumer survey offerings than traditional survey providers, giving you more flexibility to reach verified buyers today and create integrated panel analysis tomorrow. Get answers at the speed of the modern consumer. Innovate at the speed of more.

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Who you need

Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.

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What you need

Answer a broad range of business questions with innovative methodologies and tools.

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How you need it

Integrate analysis into an automated insights platform with flexible service levels and products.


Get more
with Numerator.

Target known buyers...

Find hard to reach groups like new purchasers weeks (if not months) ahead of industry standards

based on recent behaviors...

Minimize recall bias by triggering consumer surveys based on recent behaviors

and track over time

Gain deeper understanding of shifts in behaviors (ie: heavy, loyal, leaked and more) and consumer sentiment

Request A Demo

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Ask consumers
“What If?” with Numerator Test Panel.

Unlocking the Numerator Test Panel expands Numerator Surveys so we can better connect brands to consumers when it matters most – whether it be during innovation, launch or post-launch.


Surveys by the numbers.


Verified buyers


Survey response rate


Clicks to set up & launch an Instant Survey

Quantify the power of your brand
with verified buyers.

More channels. More visibility. More competitive edge.

Concept screening


Innovate at the speed of the modern consumer. Ask consumers “what if?” Leverage targeted consumer surveys that reduce the time to understand consumers’ attitudes about your future initiatives.

New item launches


Get new item feedback faster. Trigger surveys as soon as the shopper makes a specific purchase to understand in-store experiences and gather initial feedback about your product.

Powerful segmentation profiles


Classify panelists into existing segmentation schemes, or create new segmentations based on both attitudes and behaviors. Target and track their behaviors over time.

Purchase journey surveys


Gain access to the same panelists’ attitudes and opinions tied to their purchase behavior and understand their purchase journey.

Lapsed shopper surveys


Win back lapsed shoppers. Arm yourself with the tools needed to win customers back to your brand by understanding their motivators, their omnichannel activity, and purchase behavior.

Longitudinal trackers


Access thorough coverage of historically hard to reach channels to identify the value of category shoppers, measure market performance, and competitive activity over time.

Brands, retailers, and agencies that trust Numerator Surveys.


Case study: Waterpik uncovers optimal product bundle to get Costco buy-in faster than ever

Waterpik leveraged Numerator Insights and Numerator Surveys to uncover optimal product bundle to get Costco buy-in faster than ever. 

Find out how Numerator can help your brand grow.

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