Bring shopper segmentations
to life with more
actionable insights.

Use an integrated approach to deliver dynamic
view of your consumer and drive actionable insights
across the organization.

How actionable are your
shopper segments?

Actionable segmentation studies provide deep consumer clarity. More panelists and deep data on those panelists ensure the sample size you need to drill down into multiple segments – all tied to verified purchasing behavior. Create custom segmentations to bring your strategy to life and take decisive action. It’s all about knowing more.

fast consumer panel data

Take action with fast data

Get insights on your key segments that keep pace with the modern consumer so you can stay ahead of the competition and take action.

channels icon

Understand, track and engage more buyers across all channels

Better understand your target segments with access to America’s largest, most representative omnichannel purchase panel.

analysis research icon

Perform deeper analysis

Answer critical business questions with on-demand reporting that includes purchase behavior, demographic data, psychographic attributes and media consumption habits.


Get more
with Numerator.

Custom segmentations

Collaborate with our experts to create new, custom shopper segmentations and apply them to Numerator Insights.

Applied segmentations

Bring existing shopper segmentations to life in weeks in Numerator Insights and incorporate them into your strategy.

Request A Demo

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Activate the power of
Numerator OmniPanel.

Our highly engaged consumer panel sees 50% response rates within a week and rich profiles give you access to purchase behavior, demographic data, psychographic attributes and media consumption habits for each panelist.


Get more from Numerator OmniPanel.


Panelists uploading receipts


Shopping trips captured


Demographic, psychographic and media consumption attributes

Features that give you more.

More channels. More visibility. More competitive edge.

Complete customization


Design segmentations based on consumer attitudes and perceptions, consumption occasions or purchase behavior.

Rich consumer profiles


Leverage verified purchase behavior, demographic, psychographic and media consumption data to jump start your creation.

Ongoing analysis


Track shopper segments across Numerator Insights reports and understand shifts in their purchase behavior.

Fastest insights available


Numerator’s OmniPanel provides insight into your segments in weeks compared to months for legacy panels.


Case study:
Reckitt Benckiser brings shopper segments to life.

The RB team saw an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel.

Find out how Numerator can help your brand grow.

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