Make your greatest marketing asset — your first-party data — more powerful and actionable.

Powered by clean room technology, SecureMeasure allows you to match your CRM data to America’s largest, most representative, single-sourced and unbiased consumer panel to quantify your marketing ROI.

Finally. A single, unbiased data source that can measure the true ROI of your marketing strategies across all channels and retailers.

Historically, brands have had to rely on fragmented data sets to make assumptions about the effectiveness of their marketing. Now, with SecureMeasure, brands can match their CRM data against an omnichannel dataset that can be segmented by marketing tactic, channel, audience and more. Understand which marketing strategies deliver the greatest sales incrementality – then track impact over time.

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Unparalleled channel coverage to improve your marketing strategy

Gain a complete view into when and where consumers in your CRM are purchasing with access to 44K+ retailers, even in hard-to-track channels.

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Depth and granularity of consumer data to power a 360 marketing strategy

Enhance consumer understanding with purchase behavior coupled with 2,500+ demographic, psychographic and media consumption attributes from a single source.

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Ongoing tracking of consumer engagement to seamlessly optimize across marketing strategies

Track how your marketing influences purchase decisions over time and understand how new marketing touchpoints impact behavior.


Get more with Numerator.

Whether you need to analyze historical behavior or track how behaviors evolve over time, SecureMeasure has longitudinal data and ongoing, scaled addition of new purchases so you can accurately measure marketing touchpoints.

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Features that give you more.

More channels. More visibility. More competitive edge.

Touchpoint Analysis

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Identify which online and offline marketing tactics drove the most incremental sales across various points in time.

Acquisition Analysis

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Measure the success of your acquisition efforts and identify trends and patterns in customer behavior to inform strategies to further grow your CRM.

Demographic Analysis

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  • Break down the demographic, psychographic and media consumption attributes of who is currently in your CRM to power targeting and personalization strategies
  • New metrics coming in 2023: Understand how marketing impacts incremental sales by demographics


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Retailer Analysis

Understand how marketing impacts incremental sales by retailer


SecureMeasure by the numbers.


Receipts collected from 1MM+ households


Retailers tracked


New trips captured each month, on average

Brands that trust Numerator SecureMeasure.

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Learn more about SecureMeasure.

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