Improve your ad targeting.
With the decreasing usage of cookies and steady degradation of MAIDs, access to rich audience data is more critical than ever before. Numerator provides a single source for both purchase and profile-based audience data, enabling clients to identify precise targets and maximize the efficacy of their media investment.
Discover
known buyers
Find the right audience whether you are looking for light to loyal shoppers in specific SKUs or shoppers who are leaking to other brands or retailers, and anything in between.
Capture omnichannel purchase data
Build segments based on behavior across all retail channels, from big box to bodega, brick & mortar to eCommerce, and specialty to club.
Identify potential purchasers
Benefit from a holistic understanding of consumers’ attitudes, behaviors, and opinions to efficiently expand your targeting.
Get more
with Numerator.
More Channels Covered: Identify audiences based on full omnichannel purchase behavior
More Precision: Further refine your audience targets with 2,500+ profile attributes
More Effective: Enable more effective media spend through more accurate targeting
Single source data doing the work of multiple datasets.
Identify segments
Create target consumer segments based on consumer purchase, behavioral and attitudinal data.
Build the model
Model and expand segment groups to a lookalike audience to find the most relevant high-opportunity consumers.
Deliver the audience
Numerator sends the aggregated file for media use through a secure FTP site.
Flexible payment options
Numerator offers two payment plans giving brands the flexibility to select between a CPM Pricing Model or a Flat-fee Model, allowing them to select an option that best fits their budget and campaign goals.
Purchase-Based Audience Targeting
by the numbers.
Households sharing shopping trips
Unique shopping trips added monthly
Demographic, psychographic ad media consumption attributes