Keep pace with the market changes impacting promotional success.
In a market more motivated by savings than ever before, it is critical to understand the promotional landscape. With near real-time visibility into pricing and promotions at scale, Promo Data Feeds delivers the industry's most detailed promotional data that can easily be integrated with other data sets to elevate your understanding of market shifts, opportunities, and threats.
Unmatched scale
Access breadth and depth of data from 800+ retailers, 265 markets, with 70+ promotion attributes to identify which brands and retailers are gaining promotional share.
Speed and granularity
Leverage promotional data from as recently as the previous week to quickly and effectively adjust your promotional strategy when it matters most.
Extensive history
Analyze historical promotional activity to understand trends versus lasting market changes, identify successful strategies during peak promotional periods, and more.
More data,
driving more growth.
Numerator’s expansive & granular promotional dataset allows you to reach new levels or promotional analysis with:
- Streamlined integration with other data sets
- Store-level data
- UPC-level data
- Unlimited export volume
Advance your analysis with fast, omnichannel promotions data.
Trend historical data to predict outcomes
• Why sales during key holiday seasons excelled or declined for a brand
• When are brands stopping/slowing their promotional acticity
Measure shifts and quickly respond to the market
• How promotional share is shifting between brands & how promos cause changes in sales data
• Where margin is declining due to increased prices and unnecessary discounting
Anticipate threats and opportunities
• When new or emerging brands are gaining share through increased retail support
• When a brand is increasing promotions, to proxy competitive pricing
Promo Data Feeds
by the numbers.
Retailers covering CPG and General Merchandise
Promotional attributes tracked
Markets