Unlock growth with a comprehensive understanding of your consumers and the omnichannel marketplace.
Restaurant consumer behavior has changed drastically over the last several years, as consumers trialed delivery services during the pandemic, formed new eating habits while spending more time at home, and are now searching for value amidst ongoing inflation— leaving restaurants unsure of which levers to pull to drive growth. Numerator can help. We know who your guests are, what they buy at competitive restaurants, stores, or via delivery services, and what offers will engage them.
Drive market share growth
Understand market share for your competitive landscape in unprecedented detail, with views across demographics, geographies, dayparts, and meal occasions— and which consumers are driving that market share.
Engage lapsed guests
Narrow in on the behavior of lapsed guests, across competitors, retail channels, and delivery services, to develop strategies to win them back.
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Innovate with direct consumer feedback
Get answers from consumers with a few clicks to inform your menu innovation, advertising and marketing strategies, and more.
We understand what others can't.
Omnichannel panelists
Each panelist is tracked across all channels — which is the only way to understand switching.
Ecommerce coverage
We capture each panelists’ app purchases, 3PD orders, and in-store purchases, so you can identify growth opportunities.
Technology-driven speed
We can report within days, using % of HHs reporting.
Leading LSRs depend on Numerator data to unlock growth.
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Measure your true market share.
The scale you need for consumer-driven data.
Restaurant trips captured weekly
Brand level restaurant chains
of projected US restaurant sales
Our Restaurant solutions.
Numerator Restaurant Share
Identify who and where your biggest share opportunities and threats are. View your share by demo, geo, daypart, and menu category vs. any Restaurant channel or chain at the speed of the consumer.
Numerator Insights
Better understand guests with a comprehensive view of their omnichannel purchase behavior alongside 2,500+ demographic, psychographic and media consumption attributes.
Numerator Surveys
Accelerate your growth by connecting to consumers and their known behaviors. Enhance your panel-based analyses with the “why” from verified consumers.
Our latest Restaurant insights.
Get the latest news, insights and resources from Numerator.
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