Interactive Insights

See the latest & greatest research published by the Numerator team with our weekly, monthly and quarterly live data and interactive insights.

Weekly & Monthly

Promo Shift Dashboard

Numerator's Promo Shift Dashboard provides a monthly touchpoint to learn how brands and retailers are driving promotions as consumers face increasing prices and recessionary pressures.

Numerator Shopping Behavior Index

Track U.S. consumer buying behavior week-over-week across covers 16 major channels.

Monthly Consumer Sentiment Study

Explore ongoing sentiment insights to better understand how consumers are faring in today's increasingly dynamic marketplace.

Quarterly

Private Label Trends

Get a quarterly pulse on private label trends across channels, consumer groups and product types. 

2023 Holiday Intentions Study

Understand how consumers expect to celebrate and shop for upcoming 2023 holidays.

Regional Retail Dashboard

Explore omnichannel purchase and promotional trends across the four US census regions. 

Home Improvement Tracker

Get insight into omnichannel consumer buying behavior, advertising and promotional activity in select home improvement categories.

Consumer Electronics Tracker

Get insight into omnichannel consumer buying behavior, advertising and promotional activity in select electronics categories.

All Past Insights

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Prime Day

Get real-time insights into what & why shoppers buy - on Prime Day and the Early Access Sale.

Last Updated: July 2023

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Retail Membership Tracker

Learn which programs best engage consumers now and which are poised to win in the future.

Last Updated: May 2022

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Brand Strength Score

Numerator’s Brand Strength Score enables brands & retailers to assess the financial strength of their buyers by understanding their purchasing power.

Last Updated: April 2022

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Amazon Cross-Shopping Behaviors

When consumers walk out of a brick-and-mortar location, how many turn to Amazon within a day to supplement their trip?

Last Updated: January 2022

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Cyber Weekend

See an early read & directional look at where consumers shopped on Black Friday and Cyber Weekend.

Last Updated: December 2021

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Back to School

Get weekly insight into back-to-school (BTS) related advertising, promotions, and consumer buying behavior throughout the BTS shopping season.

Last Updated: October 2021

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