Build future growth on a foundation of deep consumer insight.

Future-proof your business with unmatched insight into the changing behaviors of modern home improvement shoppers, and the attitudes, opinions and influences that drive them.

Find more growth in a changing market.

In today’s dynamic market, capturing more growth requires a deep understanding of the diverse needs, motivations and habits of modern consumers. Numerator helps home improvement brands and retailers grow by knowing more about their shoppers, with any-time access to the industry’s fastest and most comprehensive consumer insights data— sourced directly from consumers.

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Understand home improvement shoppers

Track shifting purchase behavior— both in-store and online— and analyze shoppers based on their demographics, psychographics, media consumption habits.

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Find out what consumers think

Issue targeted surveys to verified buyers so you can understand how their attitudes, opinions and experiences affect their purchase behaviors.

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Target key shopper segments

Get deep insight into key home improvement shopper groups, like PROsumers & DIYers or Homeowners & Renters, so you can engage with them more effectively.


Get more from the modern consumer panel.

More panelists

1M+ Panelists uploading receipts to the Numerator OmniPanel - America’s largest, most representative consumer panel

More trips

1 Billion+ Shopping trips captured 

More retailers

44K+ Retailers tracked across more channels – from home improvement stores to big box to ecommerce

Request A Demo

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Brands and retailers growing with Numerator.


Panel Data Feeds

Streamline your data ecosystem and conduct more in-depth analysis for your business with Numerator’s representative, comprehensive, and scalable first-party consumer data.

Learn more about your home improvement shopper today.

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