Real-time consumer insights in a changing world.
As consumer behavior changes by the hour, learn which beauty and wellness trends resonate with modern Health & Beauty buyers, which retailers are capturing their spend, and how you can leverage deep psychographic and media consumption insights to attract new consumers, engage existing buyers, and successfully launch new products.
Omnichannel panelists
Each panelist is tracked across all channels — which is the only way to understand switching.
Ecommerce coverage
Leading source of growth — 46% of all consumer buying is in non-traditional channels.
Technology-driven speed
We can report within days, using % of HHs reporting.
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Monitor changing consumer behaviors and
sentiments on demand
More channels and more products
Capture purchases of all product categories
across all channels
More segmentation flexibility
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Our top solutions for CPG.
Shopper Insights
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.
Survey
Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.
TruView
Measure your market share across all channels and with consumer context – at the speed of the consumer.
Case study: Dial gets clean visibility into the effectiveness of trade promotions.
Learn now Dial used Numerator Promo Insights to demonstrate the value of featuring their product on promotion to a key retailer.
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Beauty and the Pandemic
The Beauty channel has experienced a dramatic downturn during the COVID-19 crisis - are these changes only skin deep or are they long-lasting?
The Lipstick Effect: Inflation’s Influence on Beauty
Uncover the latest consumer trends, channel shifting behaviors, and DTC and retailer collaborations in the Makeup and Skincare categories.
Shopping Behavior Index
Get the most comprehensive view of omnichannel consumer behavior available in the market with weekly buying behavior across a dozen key retail channels.