Get the omnichannel visibility you need to know more and grow more.
As shopper behavior continues to shift, retailers need an integrated path & purchase view of shopper behavior to maintain shopper loyalty. We know which advertising, promotional, and pricing strategies drive sustainable growth, as well as the products, messaging, and services that appeal to your shoppers and your competitors’ shoppers across all the channels they shop.
Keep pace with dynamic shopper and market shifts
Apply the industry’s fastest insights to your business with daily data updates. Determine which customer segments to target in near real-time.
Adjust your promotional strategy to meet customer needs
Stay ahead of market trends. Identify the promotional characteristics that drive sales and understand the longitudinal impact of your promotions on verified buyers.
Capture your fair share of growth
Identify how key shoppers behave at your store, competitive stores, and online to pinpoint leakage and discover areas for growth.
Get more
with Numerator.
Omnichannel visibility
All retail channels, from Club to QSR to Ecommerce
Comprehensive understanding
Deep insights via surveys that combine shopper behaviors with attitudes, opinions, and media consumption
Insights on-demand
On-demand access to path & purchase data updated daily
Reports that give you more.
More channels. More insights. More competitive edge.
Instant shopper surveys
Target specific shopper segments based on real, observed behaviors. Need to find competitive private label buyers or shoppers that have visited a competitor’s stores? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.
Retailer share of wallet
Keep ahead of marketplace shifts by analyzing Share of Wallet and other key metrics for product categories at your stores and competitive stores.
Leakage tree
Understand which competitors, across all channels, are stealing category share. Discover how to combat against product or brand leakage.
Key event analysis
Determine whether your promotion reached targeted shoppers, captured incremental buyers, or subsidized your loyal shoppers and why.
Holiday reporting
Identify which seasonal moments drive sales and volume. Analyze key promotional, advertising, and purchase trends from a recent event, or determine how to promote, price, and display for an upcoming holiday.
Leading retailers rely on Numerator.
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Numerator's OmniPanel by the numbers.
Active panelists
More shopping trips per month
Survey response rate
Our retail solutions.
Shopper & People Insights
Our panel size, trip counts, and omnichannel coverage provide the sample you need to build the right strategies to become your shopper’s store of choice.
Numerator Surveys
Reach existing, lapsed, and new shoppers faster than traditional survey providers to maintain shopper loyalty and guide strategic planning.
Promotions Intel
Gain fast, granular competitive intelligence and build an effective trade strategy to meet shopper needs.
Stay in the know.
Get the latest news, insights and resources from Numerator.
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Helping SNAP Consumers During Economic Headwinds
Understand the impact of the current economic environment on today’s SNAP shopper.
Regional Retail Dashboard
Explore omnichannel purchase and promotions trends across the four United States census regions
2023 Holiday Preview
Preview shopping & celebration intentions for 14 major US holidays in 2023.