Meet changing consumer tastes and win your fair
share of stomach.

Consumers have an omnichannel mindset when it comes to food. Understand the omnichannel food marketplace and gain more insight into private label, QSR, and non-traditional channels.

Keep pace with shifting behavior through comprehensive,
omnichannel data.

Win distribution, attract new customers, and successfully launch new products through deep consumer understanding. The Numerator OmniPanel enables you to meet consumer needs through comprehensive visibility across all retailers and channels, from online to QSR and convenience, in addition to granular private label data, deep psychographic and media consumption insights, and health, diet, and life stage people groups.

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Omnichannel panelists

Each panelist is tracked across all channels – which is the only way to understand switching.

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Ecommerce coverage

Leading source of growth – 46% of all consumer buying is in non-traditional channels. 

fast consumer panel data

Technology-driven speed

We can report within days, using % of HHs reporting.


Get more insights.

More data updates

Monitor changing consumer behaviors and
sentiments on demand

More channels and more products

Capture purchases of all product categories
across all channels

More segmentation flexibility

Configure custom shopper groups

Request A Demo

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80 of the top 100 CPG brand manufacturers trust Numerator.

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Numerator OmniPanel

To keep pace with fast-changing consumer behavior, Numerator's OmniPanel goes beyond traditional measurement to deepen your consumer understanding.


Case study: Clif Bar Grows Assortment and Strengthens Retailer Relationships

See how the Clif Bar team influenced retail partners’ product assortment and built strategic relationships with key retailers.

Grow more with Numerator.

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