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Understand promo effectiveness
See what promotions are most effective to determine which retailers will drive the greatest ROI for the portfolio.
Build strategies to grow your brands.
Understand shopper behavior in-store and online to get better insights into cross-shopping behavior and how consumers interact with retailers such as Amazon, Instacard, and Kroger.
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Understand how to maximize your online strategy with our solutions.
Shopper + People Insights
Gain more insight into shifting shopping behaviors alongside shopper attitudes, interests and opinions across all channels – all within a single platform.
Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Skip the qualifying questions and quickly zero in on known purchasers, to learn the “why behind the buy” or test campaign creative.
Case study: Dial gets clean visibility into the effectiveness of trade promotion.
Soap and Bodywash brand Dial leveraged Promo Insights to uncover the underlying context to observed shifts in purchase behavior when an item’s featured on promotion.