Engage health-focused shoppers with more modern insights.

Shopper behavior will never be the same. Educate and support more health-conscious shoppers through deep understanding.

Know more about health-focused shoppers to grow more.

Become the store of choice for health-conscious shoppers by identifying the products, messaging, and services that appeal to them. Segment shoppers by health concern, ailment, and treatment type to inform differentiated marketing and merchandising strategies.

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Capture your fair share
of growth

Identify how shoppers behave at your store, competitive stores, and online to pinpoint leakage and discover areas for growth.

fast consumer panel data

React quickly to messaging and pricing shifts

Stay competitive across assortment, price, share of wallet, and fulfillment methods. Understand your share of ads per market.

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Deeply understand health-focused shoppers

Analyze the concerns, opinions, and attitudes that motivate shoppers, as well as the products, categories, and promotions that motivate behavior.


Get more
with Numerator.

Omnichannel visibility

All retail channels, from Club to Convenience to Ecommerce

Comprehensive understanding

Deep insight into the behavior, attitudes, and opinions of your shoppers and competitive shoppers

More coverage

Intel on advertising and promotional trends across all media channels and types

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Reports that give you more.

More channels. More insights. More competitive edge.

Health & wellness premium people groups


Gain insights into how your customers manage their health on a granular level across treatment types, nutrition, health concerns, 35+ medical ailments, and other factors, including tobacco, medical marijuana, and CBD usage.

Retailer share of wallet


Keep ahead of marketplace shifts by analyzing Share of Wallet and other key metrics for product categories at your stores and competitive stores.

Store loyalty flow


Identify shifts in loyalty among your shoppers and look across geographies and channels to compare loyalty metrics to key competitors.

Promo price planner


Adjust pricing for your upcoming circulars based on historical competitive pricing. Understand who won and lost pricing for each individual historical circular.



Go beyond demographics to understand what interests and motivates your consumers with our psychographic data. Analyze your shoppers’ attitudes outside of purchase behavior and learn more about their opinions to craft strategies that engage them.

Drug retailers that trust Numerator.


Numerator's OmniPanel by the numbers.


Active panelists


More shopping trips per month


Survey response rate

Grow more with Numerator.

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