Know more about health-focused shoppers to grow more.
Become the store of choice for health-conscious shoppers by identifying the products, messaging, and services that appeal to them. Segment shoppers by health concern, ailment, and treatment type to inform differentiated marketing and merchandising strategies.
Capture your fair share
of growth
Identify how shoppers behave at your store, competitive stores, and online to pinpoint leakage and discover areas for growth.
React quickly to messaging and pricing shifts
Stay competitive across assortment, price, share of wallet, and fulfillment methods. Understand your share of ads per market.
Deeply understand health-focused shoppers
Analyze the concerns, opinions, and attitudes that motivate shoppers, as well as the products, categories, and promotions that motivate behavior.
Get more
with Numerator.
Omnichannel visibility
All retail channels, from Club to Convenience to Ecommerce
Comprehensive understanding
Deep insight into the behavior, attitudes, and opinions of your shoppers and competitive shoppers
More coverage
Intel on advertising and promotional trends across all media channels and types
Reports that give you more.
More channels. More insights. More competitive edge.
Health & wellness premium people groups
Gain insights into how your customers manage their health on a granular level across treatment types, nutrition, health concerns, 35+ medical ailments, and other factors, including tobacco, medical marijuana, and CBD usage.
Retailer share of wallet
Keep ahead of marketplace shifts by analyzing Share of Wallet and other key metrics for product categories at your stores and competitive stores.
Store loyalty flow
Identify shifts in loyalty among your shoppers and look across geographies and channels to compare loyalty metrics to key competitors.
Promo price planner
Adjust pricing for your upcoming circulars based on historical competitive pricing. Understand who won and lost pricing for each individual historical circular.
Psychographics
Go beyond demographics to understand what interests and motivates your consumers with our psychographic data. Analyze your shoppers’ attitudes outside of purchase behavior and learn more about their opinions to craft strategies that engage them.
Drug retailers that trust Numerator.
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Numerator's OmniPanel by the numbers.
Active panelists
More shopping trips per month
Survey response rate
Our retail solutions.
Shopper & People Insights
Our panel size, trip counts, and omnichannel coverage provide the sample you need to engage your most valuable shoppers and win your fair share of growth.
Promotions Intel
Increase the effectiveness of your circulars and digital promotions through competitive intel and historical data across all media types.
TruView
Measure your market share across all channels and with consumer context – at the speed of the consumer.
Stay in the know.
Get the latest news, insights and resources from Numerator.
Regional Retail Dashboard
Explore omnichannel purchase and promotions trends across the four United States census regions
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Helping SNAP Consumers During Economic Headwinds
Understand the impact of the current economic environment on today’s SNAP shopper.
2023 Holiday Preview
Preview shopping & celebration intentions for 14 major US holidays in 2023.