Consumer Insights Teams

Understand consumer behaviors, perceptions, needs, and wants associated with your products, the competition, and overarching category trends.

Build strategies that drive your business forward.

Execute qualitative, category-focused research to support longer-term projects like product innovation and developing learning plans with Numerator’s consumer insights data. We know it is critical to be efficient with your time because you manage research for multiple brands, so we make analyzing consumer behavior and trends easier than ever before.

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Get the full picture of
your category

Benchmark brand performance against the category and competition to identify new growth opportunities 

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See the buy, why
and how

Understand when, why, and how consumers interact with a brand or category across channels

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Execute qualitative research

Get qualitative insight to analyze brand perception and equity, and measure new product performance


Get more with Numerator.

Drive innovation and growth

Use deep consumer understanding to create demand for brands and products and help drive strategy and innovation.

Share insights across teams

Perform category and brand-specific research to share with internal business and marketing, bring fresh insights to retailers, and develop learning plans. 

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Numerator TruView

Measure your market share across all channels and with consumer context – at the speed of the consumer.


Case study: Scotts Miracle-Gro drives up basket attachment and cross purchasing of their products

With the unique ability to track performance across the home improvement channel, Numerator analyzed basket attachment and cross-purchasing of Scotts Miracle-Gro products within a given trip to measure the impact of the new messaging.

Grow more with Numerator.

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