Build strategies that drive your business forward.
Execute qualitative, category-focused research to support longer-term projects like product innovation and developing learning plans with Numerator’s consumer insights data. We know it is critical to be efficient with your time because you manage research for multiple brands, so we make analyzing consumer behavior and trends easier than ever before.
Get the full picture of
your category
Benchmark brand performance against the category and competition to identify new growth opportunities
See the buy, why
and how
Understand when, why, and how consumers interact with a brand or category across channels
Execute qualitative research
Get qualitative insight to analyze brand perception and equity, and measure new product performance
Get more with Numerator.
Drive innovation and growth
Use deep consumer understanding to create demand for brands and products and help drive strategy and innovation.
Share insights across teams
Perform category and brand-specific research to share with internal business and marketing, bring fresh insights to retailers, and develop learning plans.
Drive strategy and innovation with our solutions.
New Item Insights
Build up more readable sample fast – across all channels – to get insight into product launches before it’s too late.
Brand Insights
Grow your brand with more insights into your category, competition, and consumers.
Survey
Skip the qualifying questions and quickly zero in on known purchasers, to learn the “why behind the buy” or test campaign creative.
Case study: Scotts Miracle-Gro drives up basket attachment and cross purchasing of their products
With the unique ability to track performance across the home improvement channel, Numerator analyzed basket attachment and cross-purchasing of Scotts Miracle-Gro products within a given trip to measure the impact of the new messaging.
