Know more about modern electronics shoppers.
Like modern technology, modern consumers are constantly evolving. Numerator helps leading electronics brands evolve with them by providing unprecedented visibility into their shifting behaviors, attitudes and influencers— all from a single source of data gathered directly from consumers.
Observe shopper behavior
Gain insight into consumer purchase behavior– both in-store and online– gathered from America’s largest, most representative consumer panel.
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Interact with consumers
Directly engage with known buyers to understand how their attitudes, opinions and experiences affect their purchase decisions.
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Measure influencers
Track the omnichannel promotions that can influence consumer decisions along the path to purchase.
Get more with Numerator.
Omnichannel coverage
We merge data from panelists' physical store receipts with their online e-receipts to capture purchases across all retail formats, providing a single source for omnichannel shopper insights.
Daily data updates
Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.
A modern panel for more insight into modern consumers.
As the largest, most diverse consumer purchase panel in America, the Numerator OmniPanel provides unmatched insight into modern consumers. We have more panelists, capture more trips, and track more retailers across more channels than legacy panels— bringing you infinite insights for more growth.
Panelists uploading receipts— with a 225K static insights panel
Shopping trips captured
Retailers tracked— from electronics stores to big box to ecommerce
Top solutions for electronics brands and retailers.
Shopper Insights
Gain deeper insight into shifting consumer behavior with on-demand access to shopper demographic, psychographic and purchase behavior data, powered by the Numerator OmniPanel.
Surveys
From custom projects to Instant Surveys, target verified buyers based on recent behaviors— and track over time— to learn more about the why behind the buy.
Promo Intel
Track omnichannel trade promotions so you can quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Stay in the know with the latest research from Numerator.
Consumer Electronics Tracker
Get a high-level view of emerging trends and category metrics for the electronics industry.
Shopping Event Preview
See how consumers plan to shop and spend during key sale events in 2023, from Prime Day to Black Friday, and more.
The Impact of Inflation on Consumer Electronics
Examine the influence of inflation on consumer electronics purchase behavior and holiday shopping expectations across five consumer financial segments.