Know more about Electronics consumer trends with Numerator’s quarterly Electronics Tracker. See the Data >>


Innovative insights to help you grow more.

Unlock more growth with deeper insight into the shifting behaviors of modern electronics shoppers, and the attitudes, opinions and promotions that influence them.

Know more about modern electronics shoppers.

Like modern technology, modern consumers are constantly evolving. Numerator helps leading electronics brands evolve with them by providing unprecedented visibility into their shifting behaviors, attitudes and influencers— all from a single source of data gathered directly from consumers.

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Observe shopper behavior

Gain insight into consumer purchase behavior– both in-store and online– gathered from America’s largest, most representative consumer panel.

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Interact with consumers

Directly engage with known buyers to understand how their attitudes, opinions and experiences affect their purchase decisions.

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Measure influencers

Track the omnichannel promotions that can influence consumer decisions along the path to purchase.


Get more with Numerator.

Omnichannel coverage

We merge data from panelists' physical store receipts with their online e-receipts to capture purchases across all retail formats, providing a single source for omnichannel shopper insights.

Daily data updates

Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.

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A modern panel for more insight into modern consumers.

As the largest, most diverse consumer purchase panel in America, the Numerator OmniPanel provides unmatched insight into modern consumers. We have more panelists, capture more trips, and track more retailers across more channels than legacy panels— bringing you infinite insights for more growth.


Panelists uploading receipts— with a 225K static insights panel


Shopping trips captured


Retailers tracked— from electronics stores to big box to ecommerce

Panel Data Feeds

Streamline your data ecosystem and unlock insights others miss with first-party consumer data that does the work of multiple data sources.

Find out how Numerator can help your brand grow.

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