| Mar 8, 2023

Breaking Stereotypes:​ The Women Driving ​Sales in Male-Centric Categories​

Breaking Stereotypes Report Image

Women influence billions of dollars in male centric-categories. Nonetheless, certain brands and categories have continued to focus on men as the target consumer, leaving dollars on the table with valuable female shoppers. ​In our latest consumer deep dive in honor of Women’s History Month, you’ll meet the female shoppers breaking category stereotypes.

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