Track growth across households,
spend and trips.
Legacy data sources miss key demographic groups and retail channels. The Numerator OmniPanel allows you to rapidly identify consumer segments and determine how these groups behave across channels, including at liquor and convenience stores, Club and specialty retailers, and via online delivery services. Numerator’s omnichannel advertising and promotions intel provides the context behind holiday purchase behavior, helping you drive growth during key consumption occasions.
Omnichannel panelists
Each panelist is tracked across all channels, giving you a full view of your shopper’s share of wallet for the beverage category.
Ecommerce coverage
Leading source of growth — online sources for alcohol pick up and delivery spend 3x more than the average alcohol buyer.
Unmatched speed
We can report within days, using % of HHs reporting.
Get more insights.
More data updates
Monitor changing consumer behaviors and
sentiments on demand
More channels and more products
Capture purchases of all product categories
across all channels
More segmentation flexibility
Configure custom shopper groups
80 of the top 100 CPG brand manufacturers trust Numerator.
Our top solutions for CPG.
Shopper Insights
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.
Survey
Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.
TruView
The fastest, most comprehensive price monitoring solution you need to develop a competitive and timely pricing strategy.
Case study: RISE Brewing’s loyal consumers highlighted by Numerator Insights win back key distribution
Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.
Get the latest CPG insights.
Explore the latest BevAlc and Beverage news, insights and resources from Numerator.
Case Study: BODYARMOR
BODYARMOR demonstrates to a major retailer an immediate opportunity to increase sales if they began carrying their products
Cracking Open Functional Beverage Growth Opportunities
Learn how consumers are interacting with functional beverages and what are the key drivers for future growth.
Gen Z’s Beverage Evolution
Understanding Gen Z consumers is crucial— learn more about their BevAlc behavior