White Paper
| May 9, 2023

Getting an Accurate View of SNAP Shopping Behaviors

The Supplemental Nutrition Assistance Program (SNAP) program stimulates over a hundred billion dollars in annual consumer spending, and SNAP consumers now account for nearly 1 in 4 CPG dollars spent. As the economy continues to tighten, it's increasingly important that consumer goods companies have a clear understanding of the shopping habits and preferences of the Americans using these programs.

Numerator provides the clarity needed to understand the full impact of SNAP in the marketplace, with the ability to identify both the households using these programs and the specific shopping occasions where benefits are used. Download this white paper to learn more about historical trends for SNAP and methodology behind our industry-leading, purchase-verified SNAP coverage.

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